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Case study·Motion graphics promo

World Cup quarterfinal promo. Zero keyframes.

A 15-second broadcast-style match promo in a vintage screen-print collage style — storyboarded, art-directed, and generated end-to-end with an AI pipeline, finished in After Effects. Two days, start to delivery.

15s spotARG vs SUI · 16:9
Hero frame: Argentina striker and Swiss keeper clash across a torn-paper split, vintage screen-print style
Video frame: torn paper opens on the World Cup trophy00:01
Video frame: Argentina reveal00:04
Video frame: Suisse keeper — the wall holds00:08
Video frame: the strike00:12
Video frame: match end card — ARG vs SUI, Sat Jul 11, Kansas City00:14
2 days
concept to delivery — vs ~2 weeks in traditional AE production
0
keyframes animated by hand
40+
generations reviewed to pick the shots that made the cut
6
art-directed storyboard frames driving every shot
The storyboard

Six boards decided everything — before a single frame was generated.

Composition, typography, palette, and the torn-paper language were locked at board stage. Generation executed the boards; it didn’t improvise them.

Board 01 — torn paper opens on the World Cup trophy under the word Quarterfinal
01 The reveal
Board 02 — Argentina's no.10 striking through torn-paper shapes, 'The Champions Defend'
02 Argentina · the champions defend
Board 03 — the ball rockets across the pitch trailing paper flames
03 The ball
Board 04 — Swiss keeper's full-stretch diving save, 'The Wall Holds'
04 Suisse · the wall holds
Board 05 — strike vs save across the torn-paper split
05 The clash
Board 06 — match end card: ARG vs SUI, Sat Jul 11, 9PM ET, Kansas City
06 End card
The pipeline

How it was made

  1. 01

    Storyboard & style system

    Six frames, art-directed with style references — vintage screen-print, torn paper, halftone texture. Composition decided here, not left to the model.

    Claude Fable 5 + Nano Banana
  2. 02

    Motion prompts, written like direction

    Every shot briefed the way you’d brief an animator: camera, pacing, what tears, what holds. The AI wrote the in-betweens — not the intent.

    Fable 5 → motion prompts
  3. 03

    Generation & selection

    Every shot generated in a node-based workflow, then the real work: choosing which of 40+ takes actually lands. Taste is the filter.

    Seedance 2.0 · node canvas
  4. 04

    Finish in After Effects

    Final texture and grain pass, edit and delivery — the 10-years-of-production layer that makes it feel crafted, not generated.

    After Effects · texture + grain
The node-based AI workflow canvas: style refs to storyboard to Seedance 2.0 video
The node canvas · style refs → boards → Seedance 2.0

“The work didn’t disappear — it moved. Every decision I used to make in the graph editor, I now make earlier: in the storyboard, the style system, the edit. AI executes the in-betweens. It still can’t tell you why a composition works, when a cut should land, or which of 40 generations is the right one. That’s the job — and that’s what you’re hiring.”

Founder, Everflo · 10+ years in motion design
Concept piece. Built to demonstrate the pipeline — not commissioned by or affiliated with FIFA or any federation.
Your product, this pipeline

The same process, pointed at your product.

Storyboard-first direction, AI-speed production, After Effects finish. Send us one product and we’ll make you a free sample clip.

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