Project breakdowns
AI Projects
Every project here comes with the thinking behind it — the idea, the structure, the direction calls — plus the shotlists and prompts that produced the frames. Browse them, then take the method into your own work.
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Shotlist & prompts
Break the Ice
Sold as a thriller, paid off as a joke. How a story-driven AI commercial gets written, ruled and shot.
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Shotlist & prompts
Window Zoo
Fifteen scenes written, ten survived — with every character sheet, prop and prompt that got it there.
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Wilson 75 Ball Hopper
One Amazon listing in, a full-funnel campaign out — from five plain catalog photos.
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World Cup Quarterfinal Promo
A broadcast-style match promo in vintage screen-print collage — and zero hand-animated keyframes.